Guide
From open question to evidence: the tests page
What a report's tests are, what counts as a pass, and the notes sheets and reminders that come with them.
The SeedBasis team · · 1 min read · Markdown version
Desk research can say a lot about an idea, but some questions only people can answer: whether they would switch, what they pay today, whether the problem is as sharp as the forums make it sound. Every SeedBasis report ends where the research does, with the tests that would settle what is still open.
What a test is
Each test belongs to one of the conditions the idea depends on. It says what to check, of whom, and what result would count as a pass, so the outcome is clear before anyone starts. Some tests are for people: interviews, a short survey, a page that collects sign-ups. Others are for desk work the research could not finish, such as a quote only a supplier gives.
A test that would only settle part of a question says so, and names the rivals or the facts it leaves standing, rather than claiming more than it can show.
Notes sheets and survey forms
Below the tests, each one has a notes sheet to copy or download as a spreadsheet, with columns for what was asked and what was heard. Tests that involve asking people also get a short survey form, made from the test's own words. They are working notes, nothing more.
Keeping track
- The to-do boxes. Each test has one, and the dashboard shows how many are ticked and which comes next.
- Check-in emails, if you turn them on. At three, seven and fourteen days after a report is ready, an email lists the tests still open. They are off unless you choose them, and one click turns them off again.
- The agent. Ask it for an interview script or outreach messages built from the report's findings, as a page of their own.
What it does not do
SeedBasis does not run the tests or contact anyone for you. It lays out what would settle each question and keeps the notes in one place; the conversations are yours.
How it works shows where the tests sit among a report's pages.